tag:blogger.com,1999:blog-38361320642254599592011-10-24T11:34:48.927-05:00This unofficial blog will appeal to those interested in pursuing, or learning more about, a graduate degree in Integrated Marketing Communications (IMC) at Northwestern University(Evanston, IL). Welcome & Thank you for visiting us!WendyChenhttp://www.blogger.com/profile/03118444993387048154noreply@blogger.comBlogger411100tag:blogger.com,1999:blog-3836132064225459959.post-92130340255880589532007-12-05T11:15:00.000-06:002007-12-06T20:51:23.617-06:00

We will take four exams. Yesterday we took a final for communication skills and persuasive messages. We studied: AP style, grammar, punctuation and usage.Now we are studying marketing management for a take-home exam on Thursday. It can be done with a good partner. Next, we are solving a lot of statistics problems. We have learned about confidence intervals, regression and sample size.  We still

YoonJunghttp://www.blogger.com/profile/02175287672280121801noreply@blogger.com2tag:blogger.com,1999:blog-3836132064225459959.post-16071759706752584042007-11-27T21:14:00.000-06:002007-11-27T22:21:53.890-06:00

Check these out!1 Podcasting & Lifecasting 1 (Click here)2 Podcasting & Lifecasting 2 (Click here)

Knoreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-11656827645921420792007-11-27T21:12:00.000-06:002007-11-27T22:11:50.601-06:00

Take a look!1 Video 1 (Click here)2 Video 2 (Click here)3 Video 3 (Click here)4. Video 4 (Click here)

Knoreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-34105724884082095162007-11-27T21:08:00.000-06:002007-11-28T13:13:31.640-06:00

Want more IMC blogs? Look here.IMC blog 1 (Click here) IMC blog 2 (Click here)IMC blog 3 (Click here)On Facebook? Add the Group "Why IMC?"... to learn more!

Knoreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-34798450456217535752007-11-27T18:34:00.000-06:002008-11-12T23:25:11.266-06:00

Want to explore more about Second Life? Another group of students involving in the Second Life project put together an exciting event for all of you to attend online- Crayon Panel Discussion!They have invited three experienced panelists to discuss their viewpoint about Second Life, includingGreg Verdino-Chief Strategic Officer of Crayon,Former VP of Emerging Channels for Digitas,Marketing/New

WendyChenhttp://www.blogger.com/profile/03118444993387048154noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-71860308323039273162007-11-26T18:24:00.000-06:002008-11-12T23:25:11.406-06:00

Let Sindy, Ivan, Won Joo, Albert, Noah tell you how it works!This group gave a brief presentation regarding "Engagement" in Second Life today. For our Communication Skills and Persuasive Messages class, they have been involved in this 3-D online community to learn how to create a virtual identity to interact with others in that world. Furthermore, they invited Ashlee Humphreys, the Co-Instructor

WendyChenhttp://www.blogger.com/profile/03118444993387048154noreply@blogger.com7tag:blogger.com,1999:blog-3836132064225459959.post-71841461742697019512007-11-25T21:58:00.000-06:002007-11-27T21:43:22.911-06:00

"See You at Medill, Northwestern!" This group of IMC students welcomes all prospective students by creating this video clip! They have covered some of our classes, interviews with professors, student event clips, and testimonials from several current students.Check the video, and tell me that you are seriously considering becoming one of us!

WendyChenhttp://www.blogger.com/profile/03118444993387048154noreply@blogger.com4tag:blogger.com,1999:blog-3836132064225459959.post-49472470719980384282007-11-25T19:50:00.001-06:002007-11-27T21:43:22.912-06:00

What's going on at this moment in IMC? 5 Girls & A Guy will tell you LIVE!Go and watch their video at http://www.justin.tv/ziggy225 Girls & A GuyI'll be streaming my life as a grad student studying integrated marketing. Tune in to check out all aspects of my life.

WendyChenhttp://www.blogger.com/profile/03118444993387048154noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-16870668449268434522007-11-23T20:31:00.000-06:002007-12-06T20:57:40.183-06:00

When we started the program, many of our classmates were discussing what led them to the Northwestern IMC program, although there were some differing rationales, there was one similarity...the MBA just "wasn't for them."With all due respect to the MBA programs, we felt that the traditional business administration courses which are accounting- and finance-heavy, would fill our schedules with

Knoreply@blogger.com5tag:blogger.com,1999:blog-3836132064225459959.post-8266919185630055342007-11-23T20:01:00.000-06:002008-11-12T23:25:11.703-06:00

The IMC full-time program is composed of 80 students from different locales, fields of studies, and age groups.These graduate students hail from states such as: Washington, California, Texas, North Dakota, Kansas, Wisconsin, Michigan, Ohio, Florida, Georgia, New York, New Jersey, Virginia, and Illinois (of course), among others. Additionally, there are many international students as well who

Knoreply@blogger.com1tag:blogger.com,1999:blog-3836132064225459959.post-22876598338414235342007-11-23T18:00:00.000-06:002007-11-27T21:43:22.913-06:00

1o. The correct spelling of the word Web site9. Sentences should contain a max of 17 words8. AP Style Rules!7. The 3 C's of Marketing: Customer, Competitor, Company6. Style Points Matter!5. How to create a Positioning Statement4. How to create a Communications Brief3. Calculating price elasticity2. Strategies for segmenting markets1. And... the number 1 thing I learned in IMC: According to Dr.

Michellehttp://www.blogger.com/profile/18116353234867840958noreply@blogger.com3tag:blogger.com,1999:blog-3836132064225459959.post-41452936137897365582007-11-22T21:50:00.000-06:002008-11-12T23:25:11.908-06:00

Excited to Shop? We are!It is currently Thanksgiving night and many of us are gearing up for what has traditionally been the best shopping day of the year - "Black Friday"- as many call it. Are you still not sure what the term "Black Friday" means? Well, it is an accounting term in which (supposedly) companies are "in the red" (or losing money) until the day after Thanksgiving, when they are "in

Knoreply@blogger.com1tag:blogger.com,1999:blog-3836132064225459959.post-13489285468606132322007-11-22T04:29:00.000-06:002007-11-27T21:52:12.018-06:00

Where do a lot students live? For sure, some choose to live off-campus by themselves, with family or friends, while others choose to live in the graduate student dormitory- Engelhart Hall.Engelhart is a 10-floor building with many twin studios, one bedroom singles and one/two bedroom apartments. For public facilities, we have study/discussion rooms, party rooms, laundry room, indoor and outdoor

WendyChenhttp://www.blogger.com/profile/03118444993387048154noreply@blogger.com3tag:blogger.com,1999:blog-3836132064225459959.post-36397358948093115522007-11-21T21:31:00.000-06:002007-11-27T21:43:22.913-06:00

"For other courses, you compute numbers.For this class, SHOW ME CONSUMER INSIGHT!"That is what Gerri and Ashlee, lecturers of Consumer Insight, emphasized again and again.The question is, how?We learned many analytical tools from this class, including3C's of Marketing: Customer, Competitor, CompanyHow to create a Positioning StatementVALS Survey: using it to know the characteristics of the target

WendyChenhttp://www.blogger.com/profile/03118444993387048154noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-77419848168357939162007-11-21T00:57:00.000-06:002008-11-12T23:25:12.295-06:00

Where do we buy groceries?Whole Foods carries organic and natural products.Whole Foods is not cheap supermarket, but if you concerned about quality and accessibility, I strongly recommend it.The reason that many people shop here might be the location.It's located 5 minutes from campus. It is easy to carry your heavy shopping bags home.Map

YoonJunghttp://www.blogger.com/profile/02175287672280121801noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-64200683800974886882007-11-20T22:35:00.000-06:002007-11-27T12:04:52.773-06:00

During the 4th quarter of the IMC program, most students participate in what it called a residency, an 11-week period when students are able to apply what they learned inside the classroom to the workforce, by becoming a contributing member of a company. The IMC program stresses the importance of the residency experience; it allows the student to not only gain in-depth marketing experience but

Knoreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-65298999471632574142007-11-20T17:07:00.000-06:002007-11-27T21:52:45.369-06:00

Get a job!Today, Nov. 20, we listened to a panel of IMC Alumni from Google, the famous Web searching company.Members of the analytics, account strategy and advertising departments talked about their experiences at Google and how it aligns with the goals and concepts of IMC.This event was provided by Professional Speakers Series - a student run organization that connects professionals with

YoonJunghttp://www.blogger.com/profile/02175287672280121801noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-31956774799510390672007-11-20T16:12:00.000-06:002008-11-12T23:25:12.457-06:00

Happy Thanksgiving to all!Today, Tuesday, November 20, marks the official start of our Thanksgiving break. Some students will be traveling out of state (and therefore battling the heavy traffic at the airports), some will be staying in Chicago to spend time with family or friends, and some will be traveling to celebrate with a family via a home-stay program. Look out for posts about some of the

Knoreply@blogger.com2tag:blogger.com,1999:blog-3836132064225459959.post-18059531068616006712007-11-19T15:52:00.000-06:002008-11-12T23:25:12.673-06:00

This past Saturday, many IMC students met downtown to see the Magnificent Mile's Festival of Lights, presented by Harris Bank. The events took place on Chicago's Michigan Avenue, between Oak St. and Illinois St.. Everyone was excited to start celebrating the holidays. There was a great turn-out by IMC students who were interested in seeing their first Chicago holiday festival.The night started

Michellehttp://www.blogger.com/profile/18116353234867840958noreply@blogger.com5tag:blogger.com,1999:blog-3836132064225459959.post-60687194207932606212007-11-19T14:37:00.000-06:002007-11-27T21:43:22.914-06:00

Currently, students are busy working on some projects related to new media. For our Communication Skills & Persuasive Messages class, we had to edit a one minute video news recording using our own transcript. For the same course, different groups are collecting materials for their social networking projects including Facebook, You Tube, Second Life, or Blog. When you see IMC students rushing

WendyChenhttp://www.blogger.com/profile/03118444993387048154noreply@blogger.com2tag:blogger.com,1999:blog-3836132064225459959.post-5247266877882711332007-11-19T00:49:00.001-06:002008-11-12T23:25:12.949-06:00

If we get stressed because of the many assignments or exams we have, what can we do? We can take a rest at the lake, one of the most beautiful places on campus. Evanston is getting colder, but still enough to enjoy the changing fall weather. If you go to the main library, you can study while you view the peaceful lake. Very cool, huh?

YoonJunghttp://www.blogger.com/profile/02175287672280121801noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-68956529563155518462007-11-18T23:20:00.000-06:002008-11-12T23:25:13.105-06:00

Koi - Chinese & SushiThis restaurant is highly recommended if you want to have a great dinner with a group of your friends. The portions are very generous, you can order two dishes to share among three people.You can enjoy your dinner with your friends or family eating Chinese food or Sushi.After 7 o’clock, you should make a reservation, or you might wait for more than an hour.Here some of the

YoonJunghttp://www.blogger.com/profile/02175287672280121801noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-31541848037865850272007-11-18T21:34:00.000-06:002007-11-27T21:40:52.504-06:00

If you are in the mood to let loose, here is what Evanston has to offer. Great bars, dancing and drinks - you will have a blast!Nevin's - This Irish pub is a great place to meet your classmates and students from other programs. It often hosts MBA students, PhD students and even some undergrads who can get through the bouncer. Beer is constantly flowing and you are guaranteed a good time!http://

Anahttp://www.blogger.com/profile/06660878025898042541noreply@blogger.com1tag:blogger.com,1999:blog-3836132064225459959.post-64439331155584767162007-11-18T11:37:00.000-06:002007-11-26T21:51:21.978-06:00

We found some very useful information posted by an IMC part-time student describing the Top 10 Tips for preparing your application to the IMC program. Here are few:10. Talk to a current student to get a first-hand perspective on the program...7. Take the GRE or GMAT early enough...5. Give some thought to selecting your references...4. Don't be shy when sharing information about your achievements

WendyChenhttp://www.blogger.com/profile/03118444993387048154noreply@blogger.com2tag:blogger.com,1999:blog-3836132064225459959.post-51544319063375282712007-11-17T23:41:00.000-06:002008-11-12T23:25:13.341-06:00

We have many international full-time students in our program. So, don't worry that you won't be able to find your favorite foods. When shopping for Asian food, students go to H Mart.H Mart, a huge Korean Supermarket, located in Niles, IL.It takes about 30 minutes by a car from Northwestern University.It opens 8:00 a.m. to 11:00 p.m. everyday.Food, beauty shop, electric home appliances,

YoonJunghttp://www.blogger.com/profile/02175287672280121801noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-33521735988563177462007-11-17T00:05:00.000-06:002007-11-27T21:41:49.091-06:00

American Apparel950 Church St. Evanston, IL 60201Ph. (847) 424-0063Ann Taylor Loft 1614 Sherman Ave. Evanston, IL 60201Ph. (847) 424-9142Barnes & Noble 1630 Sherman Ave. Evanston, IL 60201Ph. (847) 424-0848Borders Books and Music1700 Maple Ave. Evanston, IL 60201Ph. (847) 733-8852Cost Plus World Market 1725 Maple Ave. Evanston, IL 60201Ph. (847) 424-1022Crossroads Trading Co. 1730 Sherman Ave.

YoonJunghttp://www.blogger.com/profile/02175287672280121801noreply@blogger.com1tag:blogger.com,1999:blog-3836132064225459959.post-6169737871137487622007-11-17T00:00:00.000-06:002007-11-27T21:40:52.506-06:00

Argo Tea1596 Sherman Ave. Evanston, IL 60201Ph. (847) 864-6909Bar Louie1520 Sherman Ave. Evanston, IL 60201Ph. (847) 733-8300Chili's 1765 Maple Ave. Evanston, IL 60201Ph. (847) 328-9068Chipotle 711 Church St. Evanston, IL 60201Ph. (847) 425-3959Cold Stone Creamery 1611 Sherman Ave. Evanston, IL 60201Ph. (847) 424-9000Davis St. Fish Market 501 Davis St. Evanston, IL 60201Ph. (847) 869-3474Prairie

YoonJunghttp://www.blogger.com/profile/02175287672280121801noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-84840524016487433572007-11-16T21:49:00.001-06:002007-11-27T21:52:12.019-06:00

You think all IMC students are too busy to work out? Of course not!Students here care a lot about their health! And we do love our fitness center(s). Henry Crown Sports Pavilion/ Norris Aquatic Center is a little bit far away (north campus), but luckily we have one closer to the graduate student dormitory- Blomquist Recreation Center (Foster/Sheridan). Good News! As a Northwestern University

WendyChenhttp://www.blogger.com/profile/03118444993387048154noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-89973364944201879272007-11-16T21:10:00.000-06:002007-11-27T21:40:52.507-06:00

One great aspect of Evanston is the vast variety of restaurants. If you are looking for great food, this town has lots to offer. Let us take you through a journey of our top picks!Tapas Barcelona - Great Spanish tapas! Make sure order Sangria and the "platano con helado," which is banana with caramel sauce and ice cream. Also, the dates with bacon are phenomenal!http://www.tapasbarcelona.com/Flat

Anahttp://www.blogger.com/profile/06660878025898042541noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-75537756258865397722007-11-16T19:50:00.000-06:002007-11-27T21:52:12.020-06:00

WendyChenhttp://www.blogger.com/profile/03118444993387048154noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-88246991375821294202007-11-16T12:24:00.000-06:002007-11-27T21:52:12.020-06:00

Always by foot.Come on... Do you really believe that?Maybe the first question we should answer is "Where exactly is Evanston?" It's a small town north of Chicago, and it takes you around 30 minutes to drive from downtown Chicago to Evanston. But for those who are not so lucky to have a car, public transportation will get you there! CTA- the eLA widely used method of transportation, the CTA runs

WendyChenhttp://www.blogger.com/profile/03118444993387048154noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-60324690431947453452007-11-16T11:24:00.000-06:002008-11-12T23:25:13.695-06:00

Medill Asian Student Association (MASA) launched today! It aims to build connections among Asian, non-Asian students and alumni of Medill, and raising awareness about Asian culture through a series of different events.The MASA mission:1. To provide a social network for Asian students2. To connect Asia with other parts of the world, in terms of culture, network and mutual understanding, and to

WendyChenhttp://www.blogger.com/profile/03118444993387048154noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-77801306491610980622007-11-16T07:34:00.000-06:002008-11-12T23:25:13.807-06:00

The IMC Branding Committee had its first group meeting yesterday. The IMC Branding Committee is a Medill organization composed of twelve IMC graduate students, faculty, and staff who are responsible for marketing the Medill and the IMC brands. Recently, Medill updated its logo... as shown above. We love it and we hope you do as well.The goals of the branding committee are as follows: increase

Knoreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-30370392032950940642007-11-16T00:05:00.001-06:002008-11-12T23:25:13.965-06:00

Good live music + delicious food+ wonderful drinks + meaningful keynote speech =successful launch of"2008 Journal of Integrated Marketing Communications (JIMC)"JIMC is edited and produced by IMC graduate students. It is published annually and the 2008 edition was just launched today. Tonight's event included a reception, a keynote speech about "The Social Media Revolution," and an after-party at

WendyChenhttp://www.blogger.com/profile/03118444993387048154noreply@blogger.com2tag:blogger.com,1999:blog-3836132064225459959.post-63648254722659171822007-11-15T21:34:00.000-06:002007-11-27T21:51:38.199-06:00

Today our instructors let us out of class early to hear an insightful presentation on "The American Backlash" by Keith Reinhard, President, Business for Diplomatic Action, Chairman Emeritus, DDB Worldwide. Mr. Reinhard spoke of the growing global Anti-American sentiment and what we can do as US citizens to help improve the image of our country, both here and abroad.Click on this link for further

Michellehttp://www.blogger.com/profile/18116353234867840958noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-43155687628163766172007-11-15T15:30:00.000-06:002008-11-12T23:25:14.334-06:00

On Friday, Nov. 2, 2007, current and former Medill students gathered together at Chicago's Aria Bar for a evening of great food and conversation. It was a chance for alum's to share their experiences with the students, as well as, a chance for full-time IMC students to connect with part-time students. The Aria Bar is a great place! Check it out... http://www.ariachicago.com/

Michellehttp://www.blogger.com/profile/18116353234867840958noreply@blogger.com3tag:blogger.com,1999:blog-3836132064225459959.post-47775901149429219602007-11-14T14:57:00.000-06:002008-11-12T23:25:14.978-06:00

IMC students attend classes in the McCormick Tribune Center. Actually, it's the building for all Medill School of Journalism classes. It is the home of classrooms, offices for professors, MTC Forum, computer labs, and a student lounge (place with coffee, snacks, fridge, and microwave!)There are always something going on inside the MTC Forum, either classes or presentations, or performances and

WendyChenhttp://www.blogger.com/profile/03118444993387048154noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-35362412716673693612007-11-13T19:30:00.000-06:002007-11-27T21:43:22.915-06:00

The truth be told- IMC students never get a break.For fall 2007, everyone takes four courses-IMC Marketing Management Consumer InsightMarketing Research and StatisticsCommunication Skills & Persuasive MessagesWe finished our Statistics mid-term late October, and we quickly rolled into several other assignments and projects. For the moment, most people are busy preparing their interview assignment

WendyChenhttp://www.blogger.com/profile/03118444993387048154noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-57671952054535635782007-11-13T18:39:00.000-06:002007-11-27T00:31:02.854-06:00

We will try our best to help you learn more about our life here and thus give you a clearer picture on why you should choose the IMC program at Northwestern. Topics that we will cover include:Academic Life: What and how we studyCool + Interesting things: Speeches or special eventsStudent Life: Oh yes! Including life in Evanston, social events - night life, weekend activities, etc.Student

Michellehttp://www.blogger.com/profile/18116353234867840958noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-33184350269951111142007-11-13T12:21:00.001-06:002007-11-26T23:01:05.466-06:00

Hello Everyone!IMC is an acronym for Integrated Marketing Communications, which is a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time. Integrated marketing communication can be defined as a holistic approach to promote buying and selling in the digital economy

WendyChenhttp://www.blogger.com/profile/03118444993387048154noreply@blogger.com0tag:blogger.com,1999:blog-3836132064225459959.post-53752989081233360782007-11-11T23:28:00.000-06:002007-11-26T23:38:25.629-06:00

This blog was created by 5 women who are current students in the Integrated Marketing Communications (IMC) program at Northwestern University.Given their love of the program and their school, it is no wonder that they decided to include you in their experiences, both inside and outside of the classroom.Hopefully, through reading all of the information and insight they have provided you here, you

Knoreply@blogger.com0