H MART

We have many international full-time students in our program. So, don't worry that you won't be able to find your favorite foods. When shopping for Asian food, students go to H Mart.

H Mart, a huge Korean Supermarket, located in Niles, IL.
It takes about 30 minutes by a car from Northwestern University.
It opens 8:00 a.m. to 11:00 p.m. everyday.

Food, beauty shop, electric home appliances, stationary etc.

Tel : 847-581-1212
Location: 801 Civic Center Dr. Niles, IL 60714
Map

Shopping in Evanston

American Apparel
950 Church St. Evanston, IL 60201Ph. (847) 424-0063

Ann Taylor Loft
1614 Sherman Ave. Evanston, IL 60201Ph. (847) 424-9142

Barnes & Noble
1630 Sherman Ave. Evanston, IL 60201Ph. (847) 424-0848

Borders Books and Music
1700 Maple Ave. Evanston, IL 60201Ph. (847) 733-8852

Cost Plus World Market
1725 Maple Ave. Evanston, IL 60201Ph. (847) 424-1022

Crossroads Trading Co.
1730 Sherman Ave. Evanston, IL 60201Ph. (847) 492-9400

CVS Pharmacy
1711 Sherman Ave. Evanston, IL 60201Ph. (847) 328-3105

Davis Florist
1022 Davis St. Evanston, IL 60201Ph. (847) 475-8224

Gap
1706 Sherman Ave. Evanston, IL 60201Ph. (847) 328-9230

Restaurants in Evanston

Argo Tea
1596 Sherman Ave. Evanston, IL 60201Ph. (847) 864-6909

Bar Louie
1520 Sherman Ave. Evanston, IL 60201Ph. (847) 733-8300

Chili's
1765 Maple Ave. Evanston, IL 60201Ph. (847) 328-9068

Chipotle
711 Church St. Evanston, IL 60201Ph. (847) 425-3959

Cold Stone Creamery
1611 Sherman Ave. Evanston, IL 60201Ph. (847) 424-9000

Davis St. Fish Market
501 Davis St. Evanston, IL 60201Ph. (847) 869-3474

Prairie Moon Restaurant
1502 Sherman Ave. Evanston, IL 60201Ph. (847) 864-8328

Stained Glass Winebar & Bistro
1735 Benson Ave. Evanston, IL 60201Ph. (847) 864-8600

NU Fitness Center

You think all IMC students are too busy to work out? Of course not!
Students here care a lot about their health! And we do love our fitness center(s). Henry Crown Sports Pavilion/ Norris Aquatic Center is a little bit far away (north campus), but luckily we have one closer to the graduate student dormitory- Blomquist Recreation Center (Foster/Sheridan). Good News! As a Northwestern University student, all facilities are FREE, just present your student ID for entrance.

Check out the slides on the Henry Crown Sports Pavilion and you will understand why we love it so much!

Are you Hungry?

One great aspect of Evanston is the vast variety of restaurants. If you are looking for great food, this town has lots to offer. Let us take you through a journey of our top picks!

Tapas Barcelona - Great Spanish tapas! Make sure order Sangria and the "platano con helado," which is banana with caramel sauce and ice cream. Also, the dates with bacon are phenomenal!

http://www.tapasbarcelona.com/

Flat Top grill - When you are SUPER hungry, this is the place to go. Make sure you look at all the options before making your decision. Here you create your own stir-fry, or you can turn it into soup, just let them know what is your favorite!

http://www.flattopgrill.com/map_evanston.htm

Cozy Noodles - Bring your own bottle and you will certainly enjoy this Evanston favorite. Very affordable and delicious, this place will make you and your wallet happy. The curry dishes are dish!

http://www.cozynoodles.com/

Mt. Everest - Great Indian food. I went there last week with some students from IMC 07, and it was great. If you get the sampler, bring a friend. If not, the vegetarian dishes are excellent.

http://www.mteverestrestaurant.com/

Blu Sushi - Great sushi and ambiance. A chic location for a great date. It is definitely not cheap, but a great upgrade if you are in the mood for something nice.

To be continued...

Fall at Northwestern

How do we get around?

Always by foot.

Come on... Do you really believe that?

Maybe the first question we should answer is "Where exactly is Evanston?" It's a small town north of Chicago, and it takes you around 30 minutes to drive from downtown Chicago to Evanston. But for those who are not so lucky to have a car, public transportation will get you there!

• CTA- the eL

A widely used method of transportation, the CTA runs about every 10 minutes.

The line that runs through Evanston is the "Purple Line." During rush hour periods during the week, the "purple express," takes around 45 minutes to get downtown. When there's no purple express, you can take a nap on the train thanks to the 75 minute ride.

How much: $2 each ride, per trip.

• Metra

This train is also popular for students, but it mostly runs on an hourly schedule.

The line that runs through Evanston is the "Union Pacific North Line." Good News! It takes you downtown in around 35 minutes.

How much?

From the Davis St. station to downtown Chicago- $3.2o.
Good News again! After presenting your student ID, the fare is reduced to $1.50!

• Inter-campus Shuttle Bus

Thanks to Northwestern University, it's one of the many student privileges. The Inter-campus shuttle runs in a continuous loop from Chicago (Northwestern's Chicago Campus, near Water Tower area) to Evanston Monday-Friday, 8am -10pm. Around 45 minutes, and walla~ you're there!

How much: By presenting your student ID it's free!

Here comes MASA- Medill Asian Student Association!

Medill Asian Student Association (MASA) launched today! It aims to build connections among Asian, non-Asian students and alumni of Medill, and raising awareness about Asian culture through a series of different events.

The MASA mission:
1. To provide a social network for Asian students
2. To connect Asia with other parts of the world, in terms of culture, network and mutual understanding, and to broadcast Asian culture to people from other places so that they know Asia better.
3. To widely promote the Medill brand in Asia, through different channels of communication.

"I was surprised to find that half of the class is made up of students from all over Asia. After talking with some 5th quarter students who went on the Asian trip this summer, I felt their great passion and eagerness to know more about Asia. Moreover, I wish there was some way to promote Medill in Asia. Therefore, the idea of establishing an Asian student committee came to mind." Annabel Yang, one of the founder of MASA, said in her opening speech.

After the opening speech and association introduction, Professor Tom Collinger and students who enjoyed the Asia trip, shared their experiences.

At the conclusion of the launch, all 30 participants received a name tag with their names written in various Asian languages: Mandarin, Hindi, Korean, and Japanese. They even had a chance to win a raffle!

So, are you MASA?

IMC Branding Committee

The IMC Branding Committee had its first group meeting yesterday. The IMC Branding Committee is a Medill organization composed of twelve IMC graduate students, faculty, and staff who are responsible for marketing the Medill and the IMC brands. Recently, Medill updated its logo... as shown above. We love it and we hope you do as well.

The goals of the branding committee are as follows: increase awareness of IMC within Northwestern, increase awareness of IMC with potential students, and increase awareness of IMC with the general public.

This year's committee is off to a great start and already has a few projects in the works.

Medill is also proud to announce, that starting in Fall 2008, there will be an IMC concentration available for Northwestern undergraduate students. We could not be more supportive of this addition and recommend all undergraduate students consider this great opportunity to learn IMC!

One of the 2007 Branding Committee achievements- "Medill Mile"
Testimonials and photos about their Medill experiences from students in undergraduate programs, part-and full-time IMC programs and MS Journalism program.

2008 Journal of IMC Launch

Good live music + delicious food
+ wonderful drinks + meaningful keynote speech =
successful launch of
"2008 Journal of Integrated Marketing Communications (JIMC)"

JIMC is edited and produced by IMC graduate students. It is published annually and the 2008 edition was just launched today. Tonight's event included a reception, a keynote speech about "The Social Media Revolution," and an after-party at Blu Restaurant and Sushi Lounge, in Evanston. Besides IMC '07 and '08 students, many sponsors, guests, faculty and alumni joined the event to celebrate the launch and to pass-the-torch to the 2009 JIMC team.



Need more information about JIMC? Please check- JIMC Official Website

The American Backlash

Today our instructors let us out of class early to hear an insightful presentation on "The American Backlash" by Keith Reinhard, President, Business for Diplomatic Action, Chairman Emeritus, DDB Worldwide. Mr. Reinhard spoke of the growing global Anti-American sentiment and what we can do as US citizens to help improve the image of our country, both here and abroad.

Click on this link for further information on the Business for Diplomatic Action organization.
http://www.businessfordiplomaticaction.org/

Medill Alum's Mix It Up with Students at Aria Bar

On Friday, Nov. 2, 2007, current and former Medill students gathered together at Chicago's Aria Bar for a evening of great food and conversation. It was a chance for alum's to share their experiences with the students, as well as, a chance for full-time IMC students to connect with part-time students. The Aria Bar is a great place! Check it out... http://www.ariachicago.com/

MTC Building, We Study Hard Here!

IMC students attend classes in the McCormick Tribune Center. Actually, it's the building for all Medill School of Journalism classes. It is the home of classrooms, offices for professors, MTC Forum, computer labs, and a student lounge (place with coffee, snacks, fridge, and microwave!)

There are always something going on inside the MTC Forum, either classes or presentations, or performances and corporate receptions.

The best thing about the building is

IT IS VERY CLOSE TO THE LAKE!

Students can see the lake from the classroom window!

But hey, remember, we should focus on our studies!!

What keeps us so busy?

The truth be told- IMC students never get a break.

For fall 2007, everyone takes four courses-

• IMC Marketing Management
• Consumer Insight
• Marketing Research and Statistics
• Communication Skills & Persuasive Messages
  

We finished our Statistics mid-term late October, and we quickly rolled into several other assignments and projects. For the moment, most people are busy preparing their interview assignment due on Thursday, while some are preparing the Ford Ka group presentation for Consumer Insight. At the same time, everyone is anxiously working on Prof. Jakki's assignment on Marvel Enterprises' case analysis for IMC Marketing Management. You know, you always want to be prepared for case discussions, because you never know if you are going to be cold-called to present your findings! Relax, it's all about learning from each other, so go ahead and volunteer to present!

Wait a minute, does that mean we have lots of case studies in IMC?

Exactly!

Welcome to our blog!

We will try our best to help you learn more about our life here and thus give you a clearer picture on why you should choose the IMC program at Northwestern. Topics that we will cover include:

• Academic Life: What and how we study

• Cool + Interesting things: Speeches or special events

• Student Life: Oh yes! Including life in Evanston, social events - night life, weekend activities, etc.

• Student Organizations: Journal of IMC (JIMC), IMC Branding Committee, etc. We ENCOURAGE you to ask questions and give us comments and feedback! Ready? Let's rock!

What is IMC?

Hello Everyone!

IMC is an acronym for Integrated Marketing Communications, which is a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time. Integrated marketing communication can be defined as a holistic approach to promote buying and selling in the digital economy. This concept includes many online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry analyst relations, billboard, radio, and television.1

The IMC program at Northwestern is a 15-month, five-quarter graduate degree program in the Medill School of Journalism at Northwestern University, Evanston, IL. The program teaches us how to become the best marketing professionals around by understanding how to engage, persuade and activate consumers from the consumers point-of-view.

New for Fall 2007, there are two concentrations in the IMC program : Analysis and Insight and Brand, Ideas and Communications. We spend the first two quarters in core IMC courses, in the 3rd quarter we take electives in our concentration. During the 4th quarter, we work with an employer in the Professional Residency program (similar to a summer internship, but the employer pays our tuition for the quarter and we receive credit for our residency project). Past residency sponsors include: 3M, Draft FCB, and T-Mobile. In our last quarter, we take our remaining electives and work on several real-world corporate projects.

Graduates of the IMC program are employed in such positions as: Brand Managers, Account Planners, PR Professionals, Internal Communications Specialists, Database Marketing Managers and Strategic Marketing Consultants.

We are currently learning how to:

• Effectively conduct market research and analyze statistical data
• Understand the nuances of consumer behavior
• Develop clear-and-concise brand communications that resonate with internal and external stakeholders

For more information, please visit the Medill link on our blog.

1- Source: The American Marketing Association

Why IMC at Northwestern? Our Introduction.

This blog was created by 5 women who are current students in the Integrated Marketing Communications (IMC) program at Northwestern University.

Given their love of the program and their school, it is no wonder that they decided to include you in their experiences, both inside and outside of the classroom.

Hopefully, through reading all of the information and insight they have provided you here, you will have a multitude of answers to one very big question....WHY IMC AT NORTHWESTERN?