This group gave a brief presentation regarding "Engagement" in Second Life today. For our Communication Skills and Persuasive Messages class, they have been involved in this 3-D online community to learn how to create a virtual identity to interact with others in that world. Furthermore, they invited Ashlee Humphreys, the Co-Instructor of our Consumer Insight class, to discuss the concept of "media engagement," which is a term that professors Bobby Calder and Ed Malthouse coined this year. They also gave examples of how companies, including Mercedes Benz, the NBA, and Vodafone, use this media engagement strategy in Second Life to promote the company/organization and their products.How many of the group members have "Second Life" before this project?
Zero.
Did they learn a lot about this interactive social media platform?
Absolutely!
7 comments:
great summary of our presentation! thanks for coming!! awesome blog =)
very interesting - i missed the presentation, but it was helpful to see your summary.
Great! It's my pleasure! :)
sounds very interesting. i'll go check out mercedes benz online.
How about you?
Do you learn something from the seminar? LOL
how amazing your course is!!!
it looks interesting and fun~~
how about talk it with me someday? :)
to qd:
Sure! I'd love to share with you some time later!
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