What keeps us so busy?

The truth be told- IMC students never get a break.

For fall 2007, everyone takes four courses-

• IMC Marketing Management
• Consumer Insight
• Marketing Research and Statistics
• Communication Skills & Persuasive Messages
  

We finished our Statistics mid-term late October, and we quickly rolled into several other assignments and projects. For the moment, most people are busy preparing their interview assignment due on Thursday, while some are preparing the Ford Ka group presentation for Consumer Insight. At the same time, everyone is anxiously working on Prof. Jakki's assignment on Marvel Enterprises' case analysis for IMC Marketing Management. You know, you always want to be prepared for case discussions, because you never know if you are going to be cold-called to present your findings! Relax, it's all about learning from each other, so go ahead and volunteer to present!

Wait a minute, does that mean we have lots of case studies in IMC?

Exactly!