1o. The correct spelling of the word Web site
9. Sentences should contain a max of 17 words
8. AP Style Rules!
7. The 3 C's of Marketing: Customer, Competitor, Company
6. Style Points Matter!
5. How to create a Positioning Statement
4. How to create a Communications Brief
3. Calculating price elasticity
2. Strategies for segmenting markets
1. And... the number 1 thing I learned in IMC: According to Dr. Rapaille, The cheese is dead, inside a body bag, in the refrigerator :-)
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3 comments:
Good lessons that I would also like to learn more of. Especially, #1.
Could someone explain what does Nr. 1 mean? I don't get it.....
Number 1 comes from the PBS documentary "The Persuaders". We had to watch it for our Consumer Insights class.
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